Digital Strategist | UX-Driven Marketer | Automation Enthusiast
Welcome! I’m Kevin Smith, a digital marketing leader with over two decades of experience helping businesses grow smarter through data-driven strategies, automation, and seamless user experiences. My journey began with a passion for fine art, which evolved into web design, and ultimately expanded into full-scale digital marketing leadership.
I’ve had the privilege of leading marketing teams, developing e-commerce platforms, and creating customer-focused solutions that drive growth. Whether it’s optimizing SEO, building HubSpot automation workflows, or designing engaging web experiences, I’m passionate about crafting strategies that move businesses forward.
What I Believe
- Every customer journey starts with trust. My goal is to create experiences that engage users from the first clickand guide them through personalized touchpoints that convert.
- Automation isn’t just a tool—it’s an advantage. I leverage cutting-edge tech to improve workflows and free up time for what matters most: creativity and results.
- Design without data is just decoration. I use analytics, testing, and insights to make informed design and strategy decisions that continuously improve performance.
What I’ve Done
- Developed multi-channel marketing campaigns that increased revenue and engagement for clients and companies.
- Built customer portals, CMS platforms, and automated systems to streamline operations and improve customer experiences.
- Spearheaded UX and SEO improvements across e-commerce platforms, driving sustainable growth and optimizing user journeys.
- Managed multiple websites and e-commerce projects, ensuring every detail aligns with business goals and enhances fan experiences.
What I’m Working On Now
At Innova Disc Golf, I focus on website optimization, automation, and data-driven design. I manage several disc golf properties and lead UI/UX strategies that align with our e-commerce goals. From tournament registration systems to transitioning platforms like Magento to GA4, I take pride in building smarter workflows that benefit both users and the business.
I’m always looking to implement new technologies and explore ways to make processes more efficient, all while staying ahead of the latest trends.
Outside the Office
When I’m not deep in UX flows or SEO reports, you’ll find me on the disc golf course, in the workshop with my Glowforge laser cutter, or exploring new off-road camping spots. I also enjoy woodworking, rollerblading, and snowboarding—anything that lets me create, build, or explore.